Name: Toast
Brand: NitDit
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Toast Review (2025): Pricing, Pros & Cons

Toast is a comprehensive cloud-based restaurant software platform designed to streamline operations, increase efficiency, and enhance the dining experience through features such as point of sale (POS), digital ordering, and employee management.

Toast

What is Toast?

Toast is an all-in-one point-of-sale and restaurant management platform designed to help food service businesses streamline operations, improve guest experiences, and drive growth. Built specifically for restaurants, Toast offers an integrated suite of tools including POS systems, online ordering, delivery management, kitchen display systems, payroll, and employee management. Whether you’re running a full-service restaurant, a fast-casual spot, or a food truck, Toast enables seamless front-of-house and back-of-house coordination while providing actionable insights to optimize performance. Its cloud-based infrastructure ensures real-time data access and flexibility, empowering restaurateurs to manage their businesses efficiently from anywhere.

Toast Company Details

Toast, Inc., the company behind Toast, is a leading American provider of cloud-based restaurant management software headquartered in Boston, Massachusetts. Founded to address the complex operational needs of restaurants, Toast, Inc. offers an innovative, all-in-one POS system that runs on the Android platform. With a mission to empower restaurants of all sizes to improve their operations and guest experience, Toast, Inc. has become a central platform that combines extensive restaurant industry knowledge with sophisticated cloud-based software and robust restaurant-grade hardware. The company's comprehensive solutions support multiple restaurant functions, including POS, guest marketing, digital ordering and delivery, and payroll and HR, making it a critical technology partner for the hospitality industry.

Company Name: Toast Inc.

CEO Name: Aman Narang

Est Year: 2011

Employees: 1,001-5,000 employees

HQ Location: Boston, Massachusetts, United States

Aman Narang

CEO and CoFounder

Toast Demo & Media

Top Features of Toast

Administration

Menu Building

Inventory Management

Accounting

Reporting & Analytics

Loyalty Management

Meal Service

Payment Gateway

Kitchen Tickets

Takeout & Delivery

Pros of Toast

Easy-to-use UI with a short learning curve

Fast, effective, and simple to set up

Rich in features

Seamlessly integrated for online delivery

Enhanced flow and efficiency

Save credit card details for convenient payments.

Cons of Toast

Absence of software update alerts

Discontent with the customer support

Issues with payroll and bank account management.

Technical assistance is vague and slow.

Toast Pricing

Toast offers three main price points. Each plan is ideal for either single-location restaurants needing 1-2 terminals to get up and running, restaurants looking to get started with core functionality and flat-rate processing, or all restaurants ready to drive more revenue and streamline operations with the full Toast platform. See the chart below for more details on these plans.

Starter Kit

$0 /month

Yearly Billing: NA

Start Now

Cloud-based Point of Sale
Hardware configuration includes one terminal. (Additional devices at additional cost.)
Additional add-ons included

Point of Sale

$69 /month

Yearly Billing: NA

Start Now

Cloud-based Point of Sale
Custom hardware configuration
Additional add-ons included

Build Your Own

Custom

Start Now

You choose the features that meet your needs. Solutions include, but are not limited to

Online ordering and delivery
Easily integrated payroll and tip manager
Automated inventory
Employee benefits
Employee scheduling
Guest marketing, loyalty and gift cards
Pair with hardware setup of your choice

Toast Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category.

Product Name

Logo

Free Plan

Min Price

Max Price

Score

SumUp

Yes

Custom

95%

ManageEngine

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$0.00

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93.5%

Tidio

Yes

$ 49.17 /month

$ 2999 /month

95%

Capsule

Yes

$0.00

$72.00

93%

Bigin by Zoho CRM

Yes

$15

96.5%

Freshworks CS Suite

Yes

Custom

93.25%

Pipedrive

$9.90

$59.90

93%

Zendesk

$25 per agent/month billed monthly

Custom

96.75%

Eargo

$799

$2,699

96.25%

Thryv

Yes

$20

$499

93.25%

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Toast User Reviews

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What Kind of Support Toast Offers?

Email Support

Live Chat

Tutorial Videos & Documentation

Forum & Ticket

Phone

Social Media

Toast FAQs

Is Toast legitimate?

Toast, Inc. is a legitimate American cloud-based restaurant management software company. It offers an all-in-one point of sale (POS) system designed specifically for the restaurant industry, providing a comprehensive solution for restaurant operations.

Is Toast worth paying for?

Toast is worth paying for if a restaurant is looking to streamline its operations and improve the customer experience. Its all-in-one platform offers functionality for POS, guest marketing, digital ordering and delivery, and payroll and HR, making it a valuable tool for restaurants of all sizes.

What integrations with other software does Toast offer?

Toast offers integrations with a variety of other software to enhance its functionality. These integrations include popular accounting software, payment processing solutions, and other tools designed to help restaurants manage their operations more efficiently.

What is the typical credit card processing fee through Toast POS?

The typical processing fee for credit cards through Toast varies depending on the specifics of the transaction and the agreement with the restaurant. However, it is competitive with industry standards for payment processing services.

What percentage of revenue does Toast take?

The percentage of revenue Toast takes depends on the services the restaurant uses and the fees associated with those services. This may include, but is not limited to, subscription fees for software access and transaction processing fees. The exact percentage will vary based on the individual agreement between Toast and the restaurant.

What security features does Toast POS system have?

Toast provides robust security features to protect restaurant data and customer information. These include data encryption, secure payment processing, and adherence to industry-standard security protocols.

Can Toast handle online and mobile orders?

Toast is designed to handle online and mobile ordering, allowing restaurants to accept orders through their website, the Toast mobile application, or integrated third-party platforms. This provides a seamless digital ordering experience for both the restaurant and their customers through Toast’s restaurant POS system.

How does Toast help with restaurant marketing?

Toast supports restaurant marketing through its guest marketing tools, which allow restaurants to engage customers with targeted marketing campaigns, loyalty programs, and personalized communications to increase customer loyalty and drive sales.

What training resources does Toast customer support offer?

Toast provides extensive training resources, including online tutorials, webinars, and customer support services to ensure that restaurants can fully leverage the platform’s capabilities and maximize their investment.

Is Toast suitable for quick service restaurants?

Toast is designed for quick service restaurants, offering fast, reliable order and payment processing, along with features such as inventory management and customer engagement tools to meet the unique needs of the fast-paced quick service environment.

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Review Method

At BeginDot, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation.