That was our list of the top Moz alternatives. Let’s look at some of the top options in detail here.
01. Semrush
Semrush is one of the most comprehensive solutions when it comes to SEO and marketing analysis. It is the home of over 40 very useful tools. You can do a complete analysis of any website using the Semrush tools.
You will get complete backend access to any of your competitor sites and check their top-performing keywords, top pages, total organic traffic as well as their complete backlink profile.
You can use it to find new link prospects by analyzing your competitors and by using the Link Building Tool. You can create your list of link prospects and start your outreach campaign right inside the Semrush dashboard.
Other than the organic traffic analysis, Semrush comes with a comprehensive PPC analysis. You can find the best-performing paid ad keywords as well as a complete copy of ads to help you with your ad campaign.
Don’t forget to read these useful articles about Semrush
Moz Vs Semrush
Features | Moz | Semrush |
---|---|---|
Keyword Analysis | Yes | Yes |
Backlink Analysis | Yes | Yes |
Competitor Research | Yes | Yes |
PPC Analysis | No | Yes |
Rank Tracking | Yes | Yes |
Social Media Management | No | Yes |
02. Ahrefs
Ahrefs is another all-in-one SEO toolset that offers you a complete solution to grow your business by analyzing your competitors and incorporating the best industry practices.
Like Semrush, Ahrefs also offers a number of tools for different types of analysis.
You can start using the platform by doing a complete SEO audit of your site so that you are able to find the potential SEO issues in your site. Once you fix all the basic issues as recommended by Ahrefs, you can start analyzing your top competitors.
The Site Explorer tool will help you to get a quick insight into any website. You will get all important data like Total Organic Traffic, Organic Keywords, Total Backlinks, Referring Domains, and more.
When you click on those numbers, it will take you to the detailed pages to analyze them in detail. You can do an in-depth analysis of backlink profiles and top-performing pages. You can track all your top competitor sites and find out their top-performing keywords as well as all their backlinks.
You can also use Ahrefs to do keyword research. You can use it to find profitable keywords along with all the important data such as total traffic volume for a keyword and the difficulty level to rank for that keyword.
Moz Vs Ahrefs
Features | Moz | Ahrefs |
---|---|---|
Keyword Analysis | Yes | Yes |
Backlink Analysis | Yes | Yes |
Competitor Research | Yes | Yes |
PPC Analysis | No | Yes |
Rank Tracking | Yes | Yes |
03. Serpstat
Serpstat is another all-in-one SEO analysis platform that offers a number of tools that you can use for keyword analysis, backlink analysis, and more.
It offers you a comprehensive rank tracker tool that you can use to keep a track of all your important keywords. You also get historical data to make sure that you understand the overall growth of a keyword and take a timely decision for the keywords that needs an update.
The Backlink analysis tool by Serpstat will give you complete access to the backlink profile of your competitor site. You can keep a track of all their backlinks and create your own strategy to get similar links for your site.
Analysis all the backlink data in one place and go deeper into the exact pages where your competitor sites are getting the links from.
Along with new links to your site, you can keep a track of all the links you have lost so that you can take a step to get them back on time.
The Keyword Research tool will help you to find profitable keywords that you can work on. Like Semrush and Ahrefs, Serpstat also gives you important details like search volume and competition level for each of the keywords you analyze.
Along with all these tools, you get a detailed Site Audit tool so that you can always be updated with the potential SEO issues on your site. It also offers you a comprehensive Competitor Analysis tool.
Overall, it is a great alternative to Moz.
Moz Vs Serpstat
Features | Moz | Serpstat |
---|---|---|
Keyword Analysis | Yes | Yes |
Backlink Analysis | Yes | Yes |
Competitor Research | Yes | Yes |
Site Audit | Yes | Yes |
Rank Tracking | Yes | Yes |