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Serpstat Review (2025): Pricing, Pros & Cons

Over 30 different tools for in-depth SEO and PPC analysis that you can use to grow your organic and paid search traffic.

What is Serpstat?

Serpstat Company Details

Ekaterina Kabakova: CEO Serpstat

Ekaterina Kabakova is the CEO of Serpstat a popular SEO and marketing analytics software founded by Oleg Salamaha and co-founder Artem Borodatyuk.

Company Name: Netpeak Group

Est Year: 2014

Employees: 11-50

HQ Location: New York, US

Serpstat Demo & Media

Top Features of Serpstat

Comprehensive SEO audit tool
Detailed keyword rank tracker
Comprehensive keyword research tool
Missing keyword suggestions
Backlink analysis tool
PPC keyword research tool
PPC landing page analysis
Competitor analysis tools
Team management
Custom analysis reports

Pros of Serpstat

  • An affordable solution for businesses
  • Easy-to-use user interface
  • Helps you track your SEO progress and identify areas where you need to improve
  • Offers comprehensive keyword research capabilities
  • Access the complete backlink profile of your competitors
  • Track ranking changes
  • Comprehensive SEO audit

Cons of Serpstat

  • The database is smaller than some of the top competitors like Semrush or Ahrefs
  • Can be expensive for larger businesses

Serpstat Pricing

When it comes to pricing, Serpstat offers you a monthly and yearly billing cycle and accordingly the prices change a little. You can start with the free and then upgrade to the premium version as per your need.

Serpstat Pricing

Serpstat Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

Serpzilla

Serpzilla-Logo

No

1 Cent

Custom

93%

Ultra Theme

Themify Logo

No

$59

$89

94.5%

Wrike

Wrike Logo for NitDit

Yes

$9.80/month

$24.80/month

91.75%

Zoho Projects

Zoho projects

Yes

$3/month

$6/month

90%

Airtable

airtable logo

Yes

$10 user/month

$20 user/month

87%

ClickUp

ClickUp Logo NitDit

Yes

$5User/Month

$9User/Month

92%

REHub Theme

rehub theme logo

No

$59/One-time

$59/One-time

93%

TheGem Theme

TheGem Logo

No

$59/One-time

$59/One-time

92.5%

Newspaper Theme

tagdiv logo

No

$59/One-time

$59/One-time

95%

Uncode Theme

Uncode Theme Logo

No

$59/One-time

$59/One-time

92.5%

Serpstat: Alternatives

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Serpstat User Reviews

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What Kind of Support Serpstat Offers?

Email Support
Live Chat
Tutorial Videos & Documentation
Forum & Ticket

Serpstat FAQs

Serpstat is a suite of SEO and PPC analysis tools that you can use to analyze any website. It offers a comprehensive backlink analysis tool, keyword research tool, site audit, PPC keyword analysis, rank tracker, and more.
Serpstat offers you a free version with limited features. You will have to upgrade to a premium plan for more features.
While Serpstat is a comprehensive platform, Semrush offers more features compared to Serpstat. However, the price is another factor that you need to consider. Semrush is more expensive than Serpstat.
Yes, the keyword research tools offered by Serpstat are really good. They have more than 6 billion keywords in their database. You can also analyze based on Google keywords.

Platforms Supported

Review Method

At NitDit, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: NitDit is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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Serpstat NitDit Awards

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